Effective Communications and Marketing
Strategic Plan 2001-2005
AIS will continue to enhance its local, national and international reputation for educating students in a highly challenging academic program with a curriculum based on the best international and U.S. standards and with values that have universal application. Within Atlanta, AIS will be recognized as one of the leading private independent schools and as an important contributor to the economic development of the region. AIS should be recognized as a valuable partner in the preservation and improvement of Garden Hills and the Buckhead community.
Goals
- AIS will effectively communicate with parents, encouraging them to act as partners in learning. AIS communications will inform parents on the progress of individual students, on school programs, and on other events in a timely manner as appropriate.
- AIS will establish mechanisms for targeted communications with designated communities to help fulfill AIS’s goals of linguistic, ethnic and socioeconomic diversity.
- AIS will increase the involvement of its faculty in leading workshops locally, nationally and internationally.
- AIS will increase its coverage in local, national and international press.